The Midwest Veterinary Conference (MVC), hosted by the Ohio Veterinary Medical Association (OVMA), is a growing, regional veterinary conference packed with educational, networking and social opportunities for every member of the veterinary team. Bringing together highly regarded experts from around the world and hundreds of industry vendors, the MVC is a national-caliber conference—at a Midwest price.
Veterinarians, technicians/nurses, hospital staff, shelter personnel, and other animal care professionals in all fields of veterinary medicine attend the MVC. For more information on our attendees, please see the About page.
The MVC will be held online from Feb. 16 to 20, 2021.
Tuesday, Feb. 16 through Saturday, Feb. 20:
For the complete schedule, please see the Schedule at a Glance.
We are not producing a hard-copy program for the 2021 MVC Virtual. You may view the program in its entirety on the Education page.
In addition to desktop and laptop computers, you can participate in the virtual MVC using a smartphone or tablet with internet access (wi-fi or cellular). See below for instructions on how to connect various devices.
Yes! The Virtual Exhibit Hall will be accessible both during the live conference and for the 60 days following.
Exhibitors will be able to add graphics, text, links, contact information, downloadable resources, videos, Zoom rooms, and more. There is also a built-in chat function where company representatives can interact with attendees during designated expo hours and receive notifications of messages left during off-hours.
For full details and pricing, please see the Virtual Exhibit Hall page.
Exhibitors are not permitted to attend sessions unless they also register as an attendee. Violation of this provision may result in a $500 fine and loss of all previously accrued Appreciation Points.
Because we recognize that the virtual format doesn't work for every company, we will not automatically convert your reservation from in person to virtual. If you are already registered, we ask that you either opt in by modifying your registration or opt out by cancelling your registration:
Opt In: Select Virtual BoothIf you opt to participate in the Virtual Exhibit Hall, your payment will be automatically applied to your virtual booth. Any remaining funds can be applied to sponsorship and/or marketing opportunities, held for the 2022 MVC, or refunded in full.
If you decide not to participate, you have the same options: Apply your payment to sponsorship and/or marketing opportunities, hold it for the 2022 MVC, or full refund.
Payment is due in full within 15 days of registration to lock in your reservation. If you did not pay during registration, please make arrangements to submit your payment, either by logging in to your registration or by mailing a check payable to OVMA to 1472 Manning Pkwy., Powell OH 43065.
Virtual Booth fees are non-refundable. Cancellations on or before Jan. 15, 2021, will receive a credit of 75% of the booth fee, which will be applied toward a 2022 MVC booth reservation. No credits will be issued for cancellations made after Jan. 15, 2021.
Yes! Please visit the Sponsorship & Advertising Opportunities page to learn more and to make a reservation. Please note, quantities are limited and available on a first-come, first-served basis.
You can log in to the self-serve Exhibitor Service Center by following these steps:
You are welcome to hold a virtual event in conjunction with the MVC, but be advised, we cannot host it on our platform. We are, however, happy to post and share the information with MVC attendees. Please contact us with the relevant details (event name, target audience, description, access link/code, contact person, etc.), and we will add it to the MVC 2021 schedule.
We will automatically include your company's name, contact information, social media profiles, logo, categories, and an attendee visit incentive. Beyond that, the sky is the limit! You can customize your booth with up to six sections of content, including:
Learn more about these sections and the content possibilities on the Content Guidelines page.
This largely depends on the content you include, but you can view our sample booth to get an idea of formatting and layout.
Absolutely! If you have specific content that you want to appear at the top of your page, and the contact information will ruin the effect, just let us know in the additional instructions field where you'd like us to move it.
You do not need to include either. It is up to you! Section titles appear at the top of each section, if you choose to show them. Any intro text would come after the title and before the specified content type. The only section you cannot show intro text in is the HTML section (because intro text can be included in the HTML itself and would therefore be redundant).
In our sample booth, the titles are in the dark blue boxes, and the introductory text is directly below.
For the HTML section, we recommend providing fully formatted HTML text, as it gives you the most control over your content. You can use the standard HTML tags (h1, p, ul, img, a, etc.). For a sample of what those tags look like, please see the sample booth (scroll all the way to the bottom of the page). If you would like to modify those styles, you can use in-line HTML as needed; however, the system will not recognize custom CSS outside of the HTML.
With the exception of the introductory text, in which you can use HTML, you cannot style any other elements.
Beyond minor edits (such as bold text or lists), we will not style your text for you. We recommend using a free web-based HTML editor (such as HTML5-Editor.Net or Online HTML Editor), where you can paste your text, style it like you would in a Word document, and then copy the HTML output to the submission form.
If you opt to include the live chat function, attendees will be able to send text-based messages to your booth representatives at any time. If your rep is logged in at that time, an audible chime will notify them of a new message. All messages begin in the main "chat room," and then you as an admin can respond in the main room or invite individual attendees into a private chat. Exhibitors will be able to obtain transcripts of attendee chat discussions upon request at the conclusion of the MVC.
Please note, the live chat feature does not include a video chat option. If you would like the ability to video conference, please create a section for a live video feed. (More details on this below and in the Content Guidelines.)
You may share up to five files. If you have more, either add another Downloadable Content section, or compress your files in a zip folder. Please note, there is a 300 MB size limit per document. See the Content Guidelines to find out what files types are accepted.
Please see the Content Guidelines page for full details on specs and content.
Yes, you can create your own video conference via Zoom, GoToMeeting, Google Hangouts, or other platform. Upload the meeting details and login information along with the rest of your content. Attendees will be able to click the login link to access your meeting during the time(s) you specify.
You may submit your content via this upload form, or download this submission template and upload your materials via Dropbox.
In addition to desktop and laptop computers, you can participate in the virtual MVC using a smartphone or tablet with internet access (wi-fi or cellular). Please ensure your device is using one of the following operating systems:
*If you are using an Android device, please ensure you open the MVC Virtual Platform directly from a browser and not from a mail app.
For help on using various devices to connect, please see below resources.
The following browsers are supported:
If you are using an Android device, please ensure you open the MVC Virtual Platform directly from a browser and not from a mail app.
The platform can pull attendee analytics for anyone who uses the chat function, responds to a poll, and/or downloads a file. Individual visits (ie, number of visitors) are not tracked. Only admins can access the analytics, but we will absolutely provide this information to you for lead purposes; this information will include attendee names and emails.
Attendees will be able to access your booth 24/7, but you do not need to be present outside of the designated expo hours of 3:45 to 4:45 p.m. EST daily (Tuesday through Saturday).
No, you can simply provide a list of names and email addresses, and we will set up an admin account for each staff person. If you would like to attend sessions, however, each person will need to purchase an individual attendee registration.
There is no limit to the number of individuals who can staff your booth.
Yes. All exhibits will have an incentive to encourage attendees explore booths during the live MVC. Featured booths will also have a premium incentive for visits specifically during expo hours. Specifics on these incentives will be announced in January.
You are also welcome to include your own incentives—such as discount coupons, free trials, raffle prizes, or a branded freebie—to further encourage attendees to visit your booth.
Updated 02/01/2021
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