Keep the conversation going after hours! Join MVC—and a few hundred of our closest friends—at happy hour in the Exhibit Hall on Friday evening.

How it works

  • When you sign up, you’ll purchase a bundle of drink tickets. We will print your desired quantity with your logo and have them ready for you to pick up on site.
  • Distribute them to your booth reps, who can share their tickets with booth visitors both before and during the event.
  • Attract even more visitors to your booth during Happy Hour with food or snacks! Order through the convention center and offer food/snacks right in your booth. Check out options here!
  • Space is limited, so reserve your spot today!

How to Sign Up

  • Purchase your tickets during online booth selection (check your email for a registration invitation once your selection category opens), or
  • Log in to the Exhibitor/Sponsor portal and add Happy Hour your reservation any time before Jan. 26, 2026

On-Site Pickup

Tickets will not be sent in advance; please designate a booth staff person to pick up your tickets from the Exhibitor counter during these hours:

  • Wednesday 2/24: 12–6:30 p.m.
  • Thursday 2/25: 7–10:30 a.m.

Marketing Perks

Participants enjoy the following promotions as part of their reservation:

All participating companies
  • Mentioned in the dedicated event email invitation
  • Listed in the printed On-Site Program, mobile app, and any on-site event signage
  • Customized drink tickets printed with your logo
  • 1 Appreciation Point
The first companies to sign up enjoy extra bonuses!
  • First 5 companies to sign up receive a free spot in the MVC Mobile App Game ($500 value) 
  • First 10 companies to sign up get their logos featured in the email invitation 
Event Details
  • Date: Friday, Feb. 27, 2026
  • Time: 4:30 to 6:30 p.m.
  • Max Participants: 20 companies
  • Bar locations:
    • Social Space (back of 700-800 aisles)
    • Attendee Lounge (back of hall, between 300-400 aisles)
    • End of aisle 100 near concessions
Cost
  • Bundle of 100: $1,100
  • Bundle of 75: $1,000
  • Bundle of 50: $750
  • Bundle of 25: $475
Sign-Up Deadline

Reservations will close on Jan. 26, 2026 (or sooner if sold out).

Happy Hour FAQs

New and Existing Exhibitors: Log in to the MVC registration system using the link found in your invitation or confirmation email. Navigate to “Sponsorships and Ads” on the left side menu. Click on “MVC Marketing Items”.  Then, scroll down to the Happy Hour options and select the desired number of tickets you’d like. Click “Review and Checkout” at the bottom of the page to complete the process.

Please keep in mind that ticket sales will close on Jan. 26, 2026, to allow us time to print tickets and make other arrangements for the event. All reservations and modifications should be made by this date.

We understand that participation may not be within budget or company standards for all. If that is the case, please consider the following engagement ideas to entice attendees to interact with you during the Happy Hour:

  • Purchase a spot in the MVC Mobile App Game
  • Host a giveaway at your booth during the designated happy hour time (4:30-6:30 p.m. on Friday)
  • Host an interactive game (trivia, memory cards, spin the wheel, etc)
  • Offer snacks in your booth to visitors (see below regarding catering)
  • Make sure your team is on site and prepared for booth traffic
  • Post on social media using #2026MVC across platforms with your booth number to let them know where to find you
  • Check out the many other sponsorship and marketing opportunities at MVC

Exhibit Hall concessions stands will remain open for the Happy Hour. We strongly encourage all exhibitors to consider catering options, from small snacks to displays, to not only enhance the attendee experience, but also to drive traffic to your booth.

Please note, with the exception of wrapped, bite-size candy or peppermints, all food and beverage items distributed from your booth space must be ordered through the convention center caterer. A full menu of their offerings and ordering information can be found here.

Coming Soon!

You are welcome to make adjustments after purchase. However, be advised, you will not receive a refund if you decrease the number of tickets you order. Therefore, we recommend starting small and increasing your purchase later.

Please keep in mind that ticket sales will close on Jan. 26, 2026, to allow us time to print tickets and make other arrangements for the event. All reservations and modifications must be made by this date.

The tickets can be used during the happy hour only (Friday from 4:30 to 6:30 p.m.) at the designated bars in the Exhibit Hall. The bars will be located in the Social Space, Attendee Lounge, and at the end of aisle 100 near concessions (view floor plan) and will offer the following beverages:

  • Bottled water — $5.00
  • Assorted sodas — $5.00
  • Domestic and premium beer — $7.50 / $8.50
  • Premium Wine — $10.00
  • Mixed drinks — $11.00

You will be able to pick up your branded tickets on site at the Exhibitors counter. More information and instructions will be provided in the event reminder email sent the week before the MVC.

You are welcome to distribute the tickets to anyone you wish (including your own staff!), as long as they are registered for the MVC. Remember, badges are required for entry into the Exhibit Hall, so if you’d like to share with your customers who aren’t attending, they will need to obtain an Exhibit Hall day pass. These can be purchased on site, either by them or by you, for $25 each.

Due to demand and logistics, please do not expect to purchase additional tickets on site, but you can check at the Exhibitors counter prior to the event to inquire about extra tickets. If none are available, the bars will accept cashless payment if you wish to continue buying drinks for yourself or others on site.

This happy hour is an opportunity for all exhibitors to engage with attendees and grow relationships in a more casual setting. To ensure the best use and engagement, work with your team on how and to whom your drink tickets should be handed out (e.g., during conversations, potential sales, returning customers, etc). As you distribute your tickets, be sure recipients are aware of what the tickets are for and when they can be used.

MVC prohibits other beverage-based offers at individual booths during this time. However, you are welcome to offer food in your booth. Please see “Will there be food available?” above for catering information.

If you are no longer able to participate, please contact us directly. Be advised, no refunds will be given if you cancel. If you aren’t certain whether your company participate, we strongly recommend you confirm this prior to making your reservation.