Exhibitor Prospectus

additional marketing

All exhibitors are listed in the MVC's printed programs and digital media, but you can stand out even more by taking advantage of additional opportunities for engagement and exposure. The more you participate, the better the rewards!

Jump to: Print & Digital Advertising | Mobile App | Engagement Opportunities | Sponsorship Opportunities

Print & Digital Advertising

Send your message to thousands of veterinary professionals by placing a print or digital ad. We offer options that fit a range of budgets, but hurry! Space is limited and available on a first-come, first-serve basis.

The prime marketing piece.

Although the world is shifting away from print, most MVC attendees still prefer to receive a hard copy of the preliminary program. Catch their eye by placing an ad in the MVC's key marketing piece: The Registration Program.

  • Circulation: appx. 16,500
  • Deadline: Oct. 1, 2019
  • Display ad sizes available:
    • Quarter Page (3.75" x 5"): $500
    • Half Page (8.5" x 5.5"): $1,000
    • Full Page (8.5" x 11"): $2,000
View 2019 Program
2019 MVC Registration Program

The essential reference.

The On-Site Program goes everywhere with attendees and guides them through the MVC. Help them navigate their way to your booth by placing a display ad!

  • Circulation: 6,300+
  • Deadline: Jan. 13, 2020
  • Display ad sizes available:
    • Notebook (1.5" x 8"): $200
    • Quarter Page (3.75" x 5"): $375
    • Half Page (8.5" x 5.5"): $750
    • Full Page (8.5" x 11"): $1,500
View 2019 Program
2018 MVC On-Site Program

Reach them before, during, and after the MVC.

According to MailChimp, the average email open rate across all industries is 20.81%.* MVC emails, on the other hand, have a considerably better open rate, in some cases more than three times higher than this average.

*Source

  • Every registered attendee receives a series of emails that include the following:
    • Confirmation email: Sent immediately upon registration (both advance and on site)
    • Event reminder email: Sent one week prior to the MVC
    • Post-MVC survey emails (series of 2): Sent the day after the MVC ends and one week prior to survey deadline
  • Size: TBA
  • Circulation: 5,000+
  • Cost
    • Confirmation Email: $750 (1 email)
    • Event Reminder Email: $750 (1 email)
    • Post-MVC Survey Emails: $1,250 (2 emails)
Sample Email 2019 Email Stats
2018 MVC Confirmation Email

Our attendees are tech-savvy.

Chock full of features and valuable information, the MVC Mobile App is a must-have for attendees to get the full experience. So why not be a part of it?

  • Banner ads rotate randomly at top of home screen
  • Seen by all app users or a specified target audience
  • Deadline: Feb. 14, 2020 (Reserve earlier for maximum engagement!)
  • Cost:
    • 3- second ad: $250
    • 6-second ad: $500
  • Additional mobile app opportunities shown in next section.
2019 App Stats

Attendees will get your message—even if they don't visit your booth.

You'll have three days to connect with attendees on site, but there's a good chance you won't have time to meet them all. As an exhibitor, you are eligible to purchase a set of attendee mailing labels.

  • Introduce yourself to attendees before setting foot in the Exhibit Hall—or follow up with them afterward, regardless of whether you met them.
  • Purchase pre- and/or post-MVC attendee address mailing list(s).
  • Can be filtered by attendee type and/or geography.
  • List is licensed for one-time use.
  • Cost: 12 cents each
Order Mailing List
2018 MVC Mobile App

Mobile App

The average American looks at their smartphone up to 75 times per day—which means you have a prime opportunity to share your message with attendees. Leverage the MVC Mobile App's growing popularity to engage with attendees on a whole new level.

What do you want to promote?

With pressure on being environmentally friendly increasing, more companies are choosing to cut back on their printing or even go entirely paperless. But how do you market your products and services without the traditional flyer?

  • Instead of printing thousands of copies of your flyer that attendees are inevitably going to lose or throw away, include your collateral as a PDF in the Virtual Tote Bag!
  • The Virtual Tote Bag is a NEW feature of the MVC mobile app.
  • Attendees have access to the contents as long as they have the app—even long after the MVC ends.
  • Documents can be downloaded to the user's device, printed, and even shared with others.
  • Cost: $200

Get feedback from your target audience.

Do you need to gauge interest in a new product or service? Get answers by purchasing a survey question!

  • All attendees are invited to evaluate MVC sessions and speakers, as well as the overall MVC.
  • Survey respondents have a chance to win raffle prizes for completing these surveys.
  • Choose from text- or image-based multiple-choice questions or open-ended comment boxes.
  • Place your question in the overall evaluation, or target specific groups of attendees by including it in the session/speaker survey for a select CE track.
  • Cost: $100 per question
2019 Survey Completion Stats
2019 MVC Mobile App

Communicate with attendees in real time.

Push notifications allow you to encourage attendees to visit your booth, send a limited-time offer code, or invite them to a special event...instantly!

  • Send a customized message directly to attendees who have downloaded the mobile app.
  • Those who have opted in to push notifications will instantly receive an alert on their lock screen.
  • Those who have not opted in will be notified of your message the next time they visit the app.
  • To preserve our attendees' educational experience and out of respect for their privacy, push notifications may not be sent during sessions or after MVC hours.
  • Cost: $250 (limit 1)

Engagement Opportunities

Network with attendees outside of your booth! The MVC offers several other in-person ways to reinforce your message and connect with your target audience.

NEW!
Product Demos Theater

  • One of the best ways to sell a product is by demonstrating everything it can do and how it will help make life better.
  • Captivate an audience of potential customers by showing off your latest piece of equipment or technology in the new Exhibit Hall Product Demos theater!
  • Price includes the following marketing upgrades:
    • push notification to be sent to attendees 10 minutes prior to your time slot (or your preferred time, within these guidelines)
    • product description in printed program schedule
    • product description in mobile app schedule
    • feature on home screen the day of your reserved time slot
  • Cost: $750 during peak hours
    $500 during off-peak hours 1

The [Your Company Name Here] Gathering Corner

  • This lounge, located inside Hall A, is a place for attendees to meet and network with one another, charge their devices, or just relax for a few minutes in between sessions.
  • Silver-level sponsorship, includes naming rights
  • Learn more❯❯
  • Cost: starting at $8,000

1 SPOT LEFT!
New Product Showcase

  • Show off a new product, equipment, or service to MVC attendees in this Exhibit Hall showcase.
  • Showcase item should be new or modified within the preceding 12 months.
  • Now located in a central area of the Exhibit Hall! See floorplan❯❯
  • Cost: $200 2

1. Sponsors receive a 20% discount.
2. Complimentary with a Silver-, Gold-, or Platinum-level sponsorship.

Sponsorship Opportunities

There's no limit to the amount of exposure your company can get as an MVC sponsor. The more opportunities you take advantage of, the more visible you'll be! Some of the sponsorships you can take advantage of include:

Attendee Items

Conference pens

Lanyards

Name badges

Conference Proceedings flash drives

Attendee coat check

Education

Full & half CE tracks

Hands-on labs

Equipment & supplies

Educational grants

Networking

For All Attendees

The Exhibit Hall Gathering Corner

MVC Sunday Lunch

For Students

Connection Corner student & veterinarian networking lunch

Veterinary Exploration Conference

Mobile & Connectivity

NEW! Attendee Self-Serve Registration Kiosk

Attendee wi-fi

MVC mobile app

Device charging stations

Meals & Refreshments

MVC Sunday Lunch

Hydration stations

Morning coffee station

Sponsor Levels & BenefitsSponsorship Options & Details